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Chen, J., Panjaitan, F. and Iryani, R. 2026. 10.61533 Analysis of the Impact of Pricing Strategies and Product Innovation on Consumer Purchase Intention at Memimori Cake Shop in Pangkalpinang: A Sustainable Economy Perspective. Jurnal Ilmiah Niaga Bisnis Elektronik. 6, 02 (Sep. 2026), 28–35. DOI:https://doi.org/10.61533/jinbe.v6i02.459.