CHEN, J.; PANJAITAN, F. .; IRYANI, R. 10.61533 Analysis of the Impact of Pricing Strategies and Product Innovation on Consumer Purchase Intention at Memimori Cake Shop in Pangkalpinang: A Sustainable Economy Perspective. Jurnal Ilmiah Niaga Bisnis Elektronik, [S. l.], v. 6, n. 02, p. 28–35, 2026. DOI: 10.61533/jinbe.v6i02.459. Disponível em: http://e-jurnal.stie-ibek.ac.id/index.php/JINBE/article/view/459. Acesso em: 12 nov. 2026.