Main Article Content

Abstract

This article was intended to find a discussion on a suitable theoretical framework that explains the intentions of the entrepreneurial millennial generation amongst the development of information technology. The marketing mix known with 4P’s has been used as a discussion in order to explain business transformation along with the progress of commerce in which happening today. It is realized that the increases of millennial intentions for entrepreneurship are blooming because the generation was not purely limited based on conventional career paths, but rather tends to seek an innovative intervention on social entrepreneurship as one of the arguments that result from the development of electronic technology itself.

Keywords

Marketing Mix Intentional Entrepreneurship Millennial Generation

Article Details

How to Cite
E-Jurnal, A. (2020). The Development of e-Commerce and Entrepreneurial Intentions on Millennial Generations. Jurnal Progresif Manajemen Bisnis, 7(1), 1-6. Retrieved from https://e-jurnal.stie-ibek.ac.id/index.php/JIPMB/article/view/491