LEONARDO, R.; SITEPU, M. .; OKTALINA, G. ANALISIS EFEKTIVITAS PENERAPAN STRATEGI CUSTOMER RELATIONSHIP MANAGEMENT (CRM) TERHADAP LOYALITAS KONSUMEN DI HOTEL SANTIKA BANGKA BELITUNG. Jurnal Progresif Manajemen Bisnis, [S. l.], v. 5, n. 2, p. 13–23, 2018. Disponível em: https://e-jurnal.stie-ibek.ac.id/index.php/JIPMB/article/view/214. Acesso em: 18 apr. 2025.