JURNAL PROGRESIF MANAJEMEN BISNIS

ANALISIS PENGARUH BAURAN PEMASARAN DAN PENDAPATAN MASYARAKAT TERHADAP KEPUTUSAN PEMBELIAN PADA TOKO YUNNA SNACK TAHUN 2023

2024-11-14T10:17:12+07:00

The objective of this study is to examine how Marketing Mix and Lifestyle impact consumer purchasing decisions at Yunna Snack Stores in 2023. The research methodology involves conducting a survey using questionnaires distributed to 96 respondents within the organization. Quantitative data analysis will be conducted using the Multiple Linear Regression technique. The findings indicate that both the marketing mix and lifestyle collectively exert a direct influence on purchasing decisions. Specifically, the marketing mix demonstrates a partial influence on purchasing decisions, while lifestyle also shows a partial influence on purchasing decisions at Yunna Snack stores in 2023. The researc h outcomes confirm that: (1) the marketing mix significantly impacts purchasing decisions (p = 0.000, t = 5.400), surpassing the critical t-value of 1.66071 at a 0.05 significance level. (2) Lifestyle similarly influences purchasing decisions (p = 0.004, t = 3.748), exceeding the critical t-value of 1.66071

ANALISIS PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN AIR MINUM DALAM KEMASAN (AMDK) MEREK BOLESA DI KECAMATAN BUKIT INTAN

2024-07-16T22:59:08+07:00

This thesis was prepared by Sheryn Octaviani with Student Identification Number 640200001, entitled "Analysis of the Influence of Product Quality and Price on Purchase Decisions of BOLESA Brand Bottled Drinking Water (AMDK) in Bukit Intan District". This research was conducted from January 2024 – May 2024. This research aims to find out how much influence product quality and price have on the decision to purchase BOLESA brand AMDK in Bukit Intan District partially and to find out how much influence product quality and price have on the decision to purchase BOLESA brand AMDK in Bukit Intan District simultaneously. The research method used uses a descriptive quantitative approach. The research results show that (1) Product Quality partially has a positive and significant effect on Purchasing Decisions. (2) Price partially has a positive and significant effect on purchasing decisions. (3) Product Quality and Price simultaneously have a positive effect on Purchasing Decisions.

PENGARUH KUALITAS PELAYANAN DAN KEPUASAN KONSUMEN TERHADAP LOYALITAS PELANGGAN DI CAFÉ TINS PANGKALPINANG

2024-08-19T14:07:52+07:00

Tujuan dari penelitian ini adalah untuk melihat pengaruh kualitas layanan dan kepuasan konsumen terhadap loyalitas pelanggan pada Tins Café. Pendekatan yang di gunakan adalah kuantitatif yang bersifat statistic deskriftif, yang Dimana variable bebas dalam penelitian ini yakni kualiats pelayanan (X1), kepuasan konsumen (X2) kemudian variable terikat yakni loyalitas pelanggan (Y). Adapun Teknik pengumpulan data dalam penelitian ini yaitu observasi, dan penyebaran kuesioner. Untuk mengetahui pengaruh kualitas layanan dan kepuasan konsumen terhadap loyalitas pelanggan Tins Café. Table diperoleh nilai signifikansi (sig) sebesar 0.001 atau lebih kecil daripada 0,05 (a), maka Keputusan dari pengujian hipotesis ini adalah menolak H0 dan menerima H1. Hasil perhitungan di atas juga dapat menggunakan rumus F_hitung> F_tabeldimana diperoleh nilai F_hitung3.251 > dari F_tabelsebesar 3.19 sehingga dapat ditarik kesimpulan H1 diterima demikian di nyatakan bahwa kualitas pelayanan berpengaruh signifikan terhadap Loyalitas Pelanggan pada Tins Café Pangkapinang. Kata kunci : kualitas pelayanan, kepuasan konsumen, dan loyalitas pelanggan

ANALISIS STRATEGI PENGEMBANGAN POTENSI PARIWISATA BERKELANJUTAN (SUSTAINABLE TOURISM); STUDI KOMPARATIF DESTINASI PARIWISATA PANTAI JIMBARAN DAN PANTAI PASIR PADI

2024-07-16T19:46:51+07:00

Tourism is one of the potentials that must be developed by every region in Indonesia, of course with the concept of sustainable tourism by implementing the long-term sustainability of the tourism industry both on environmental, economic, and social impacts. The development of this potential cannot be separated from the strategies that must be launched and implemented in order to achieve the goals in the development of sustainable tourism. This research uses a comparative study between Jimbaran Beach and Pasir Padi Beach, to analyze the development strategy and potential of sustainable tourism on Jimbaran Beach as a source of reference in developing the development potential of Pasir Padi Beach in Pangkalpinang. Pasir Padi Beach is very potential to be developed and also requires support and participation from the community and government for its sustainability.

The purpose of this research is to analyze and explain the development strategy of sustainable tourism potential by comparing Jimbaran Beach and Pasir Padi Beach tourist destinations because they have almost the same internal potential. This research is a qualitative research with a descriptive approach by emphasizing quantitative descriptive analysis. This research uses secondary data sources, namely data obtained indirectly such as literature studies, journals and websites. Based on the results and discussion of the research, it shows that the two destinations

ANALISIS RASIO PROFITABILITAS DAN LIKUIDITAS TERHADAP KINERJA KEUANGAN CV. SENTRA LOGAM PANGKALPINANG

2024-07-16T19:44:29+07:00

This thesis was written and compiled by Anderson with a 640200020 student Master Number entitled "Analysis of the Ratio of Profitability and Liquidity to Financial Performance of CV. SENTRA LOGAM Pangkalpinang". The study was conducted from January 2024 – May 2024, containing 89 pages without attachments. The purpose of this study is to determine the condition of CV. SENTRA LOGAM's financial performance based on profitability ratio and liquidity ratio. This study used a descriptive quantitative method approach. The data source used is secondary data and the type of data used is documentary data. The data analysis technique used in this study is to use profitability and liquidity ratio analysis by applying nominal data and applied through appropriate financial ratio formulas to produce results that can be explained in more detail. The results showed that the condition of financial performance based on profitability ratio, with the percentage measure used, gross profit margin above 5% can be categorized as good, net profit margin and operating profit less than 5% can be categorized as unfavorable. The condition of the company's financial performance based on the liquidity ratio, with the percentage measure used, the current ratio above 100% can be categorized as good, the quick ratio and cash ratio below 100% can be categorized as not good.

ANALISIS KUALITAS PELAYANAN DAN KUALITAS VARIAN PRODUK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DI KANTIN SEKOLAH YAYASAN BUDI MULIA

2024-07-16T19:44:39+07:00

a canteen is a place or room for selling and serving food and drinks, usually in schools, campuses, offices, factories or other public places. The main function of the canteen is to serve food and drinks so that employees, students and visitors do not need to leave the place to look for food. Visitors are often offered a variety of food and drinks at relatively affordable prices. The dining room is not just a place to eat, but is often also a place where visitors gather and gather. Cafeterias in schools and campuses are popular places for students to gather and rest between classes. The data analysis technique for measuring the variables in this research uses SPSS software, by entering the results of the operationalization of the variables to be tested.

ANALISIS PENGARUH GAYA KEPEMIMPINAN DAN LINGKUNGAN KERJA TEHADAP KINERJA KARYAWAN PT SUCOFINDO PANGKALPINANG

2024-07-16T19:44:54+07:00

The purpose of this research is to determine the influence of leadership style and work environment on the performance of PT Sucofindo Pangkalpinang employees. This research uses a quantitative research method that uses primary data and secondary data obtained through research questionnaires. The sampling method in this research is by using the Saturated Sampling method (census sampling) for a total of 44 respondents. In this research were employees of PT Sucofindo (Persero) Pangkalpinang. This research uses the Validity Test and Reliability Test to measure validity and reliability, and uses the Classical Assumption Test, Multiple Linear Regression Analysis, Simultaneous Test (F Test), and Partial Test (T Test) and Determination Coefficient (R2) processed with JASP. The research results show (1) Leadership Style has a negative and significant effect on Employee Performance. (2) The work environment has a positive and significant effect on employee. The results of the simultaneous test (F Test) show a significance value of 0.002 < 0.05 and a calculated f value of 7.612 > f table 3.22. This shows that the variables of leadership style and work environment simultaneously influence employee performance.

ANALISIS PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN PADA PGK BEAUTY STORE PANGKALPINANG

2024-07-16T19:46:53+07:00

The aim of this research is to determine the effect of service quality (Physical Evidence, Reliability, Responsiveness, Assurance and Empathy) on Consumer Satisfaction. The method used in this research uses a quantitative descriptive method, data collection in this research uses a purposive sampling method with a sample size of 88 respondents. Data analysis was carried out using Validity Test, Reliability Test, Classical Assumption Test, Multiple Linear Regression Analysis, Coefficient of Determination Analysis, Partial Significant Test (t Test), and Simultaneous Significant Test (F) using the JASP data processing program. In the Partial Significant Test (t Test), Physical Evidence has a positive and significant effect on Consumer Satisfaction, Reliability has no positive effect on Consumer Satisfaction, Responsiveness has no positive effect on Consumer Satisfaction, Guarantee has no positive effect on Consumer Satisfaction and Empathy has a positive effect on Consumer Satisfaction. Based on the Simultaneous Significance Test F, the service quality dimension (Servqual) simultaneously influences consumer satisfaction. Research results with the Determination Coefficient with a summary model with an Adjusted R2 value of 71%. With a value of 71% of the Consumer Satisfaction variable which can be explained through the dimensions of the variables Physical Evidence Service Quality, Reliability, Responsiveness, Assurance and Empathy together, and the remaining 29% is influenced by other variables not used in this research

PENGARUH TINGKAT PENDIDIKAN, PENGALAMAN KERJA DAN MOTIVASI KERJA TERHADAP KINERJA KARYAWAN PADA PT SURYA HASIL LAUT PANGKALPINANG

2024-07-16T19:47:46+07:00

This thesis was written and prepared by Alda Munalissa, student identification number 230200008, with the title "The Influence of Education Level, Work Experience and Work Motivation on the Performance of PT Surya Produk Laut Pangkal Pinang Employees". This research was conducted from January to June 2024 in the city of Pangkal Pinang. The aim of this research is to find out how much influence the level of education, work experience and work motivation has on employee performance both partially and simultaneously at PT Surya Produk Laut Pangkal Pinang. This research used a purposive sampling technique with a sample of 54 respondents. The research method used is quantitative. Data analysis uses Validity Test, Reliability Test, Classical Assumption Test, Multiple Linear Regression Test, Simultaneous Test (F Test) and Partial Test (t Test) which are processed using the SPSS version. 26. The research results show that work motivation has a positive influence on employee performance, while the level of education and work experience do not show a significant influence. Simultaneously, these three variables have a positive influence on employee performance.

ANALISIS KUALITAS KINERJA KEUANGAN PT GARUDA INDONESIA (PERSERO) TBK PERIODE 2020-2022

2024-07-22T16:06:11+07:00

This study aims to determine the quality of financial performance at PT Garuda Indonesia Tbk based on the analysis of liquidity, solvency, activity and profitability ratios, with liquidity ratio indicators being current ratio, quick ratio and cash ratio, while solvency ratio with debt to assets ratio and debt to equity ratio indicators, while activity ratio indicators are inventory turnover ratio and total asset turnover ratio, and profitability ratio indicators are gross profit margin, net profit margin and return on equity. The data source used is secondary data obtained by indirect data collection techniques, namely documentation and literature study in the form of financial reports of PT Garuda Indonesia Tbk contained in the official website of the Indonesian Stock Exchange (IDX) using descriptive quantitative data analysis methods. The analysis results show that the liquidity ratio with current ratio, quick ratio and cash ratio in 2020-2022 does not meet industry standards. Solvency ratios with debt to asset ratio and debt to equity ratio in 2020-2022 do not meet industry standards. The activity ratio on the inventory turnover ratio in 2020-2022 meets industry standards, the total asset turnover ratio in 2020-2022 does not meet industry standards. Finally, the profitability ratio on gross profit margin and net profit margin in 2020 and 2021 does not meet industry standards while in 2022 it meets industry standards and return on equity in 2020-2022 does not meet industry standards.

Analisis Manajemen Kualitas dan Design Produk Menggunakan Metode Quality Function Deployment (QFD) pada Kongsi Coffee Shop di Kota Pangkalpinang

2024-07-16T19:46:06+07:00

This research aims to analyze the overall level of customer satisfaction by looking at and knowing the level of importance of service/product attributes. at Kongsi coffee shop in Pangkalpinang city. Using a quantitative approach with a descriptive framework, this research uses the KANO and QFD models as analysis methodology. Two data analysis tools were used, namely the Importance Performance Analysis method and the Customers Satisfaction Index through validity tests and reliability tests calculated using JASP. This study involved 20 respondents, this analysis identified five main categories, namely economy, ergonomics, durability, performance and features. The results of the research show that in the economic dimension it has a high level of importance (4.0667) and good performance (4.45), being in the upper right quadrant indicating that the Kongsi Pangkal Pinang café meets consumer expectations well and needs to be maintained. The ergonomic dimension has a fairly high level of importance (4.0167) but low performance (3.35), being in the upper left quadrant, indicating that significant improvements are needed to increase performance. The durability dimension has a fairly high level of importance (4.0167) but low performance (3.35), being at the top left indicates that significant improvements are needed. The performance and feature dimensions have a high level of importance (4.05 and 4.0333), but less satisfactory performance (3.2833 and 3.35), indicating that improvements are needed to improve the performance of these two dimensions

ANALISIS TINGKAT KEPUASAN KERJA KARYAWAN PADA PT BANK CENTRAL ASIA (STUDI KASUS) PT BANK CENTRAL ASIA KCP MASJID JAMIK

2024-07-16T19:44:42+07:00

Abstract - The aim of this research is to determine the level of job satisfaction of employees of PT. Bank Central Asia KCP Masjid Jami Pangkalpinang. The theories used in this research are management theory, human resource theory and management, job satisfaction measuring tools “Job Satisfaction Survey”, and job satisfaction. The population in this study were all employees who worked at PT. Bank Central Asia KCP Masjid Jami Pangkalpinang. This research uses quantitative descriptive research methods. The results of this research show that 9 indicators of job satisfaction according to the Job Satisfaction Survey show that the overall average value of employee job satisfaction is in the "Satisfied" category with an average value of 3.39. The dominant indicators that create job satisfaction are the Communication indicator with an average value of 3.87 in the "Very Satisfied" category and the Colleagues indicator with an average value of 3.74 in the "Very Satisfied" category, while for indicators that have a value the average is lower than other indicators, namely the Procedure indicator with an average value of 3.08 in the "Satisfied" category.
Keywords : Job Satisfaction Survey and Job Satisfaction.

PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PADA TOKO BANGUNAN FAIZAL 22

2024-08-13T16:48:32+07:00

This thesis was written and prepared by Nadia Maswita with Student Identification Number 230200032, majoring in Bachelor of Management, entitled in Indonesian "Analysis of the Influence of Price and Product Quality on Purchasing Decisions at the Faizal 22 Building Store". This research was conducted from January to June 2024 in the city of Pangkalpinang. This research aims to analyze the influence of price and product quality on purchasing decisions. The analytical method used in this research uses a quantitative descriptive method, data collection in this research uses a purposive sampling method with a sample size of 78 respondents. Data analysis was carried out using the SPSS data processing program. The research results show that product quality does not significantly influence purchasing decisions at the Faizal 22 Building Store. Price appears as a determining factor. The analysis shows that price significantly influences purchasing decisions at the Faizal 22 Building Store. The research results show that "Product Price and Quality have a significant effect on Purchasing Decisions at the Faizal 22 Building Store.

ANALISIS PROSES REKRUTMEN DAN SELEKSI TERHADAP KINERJA KARYAWAN PADA CV. PANEN BARU (Perusahaan Eksportir Whole White Pepper)

2024-07-16T19:45:01+07:00

Abstract - The purpose of this study was to determine the effect of the Recruitment and Selection Process on Employee Performance on CV.Panen Baru (Whole White Pepper Exporter Company). This study used primary data with a quantitative descriptive approach. The population in this study used all employees on CV. Panen Baru as many as 20 employees as respondents and using questionnaires with Likert measurement scales. The data analysis technique in this study used multiple linear regression analysis processed with Jeffreys's Amazing Statistics Program University of Amsterdam. The results of the study showed; (1) The Recruitment Process has a partial effect on Employee Performance with a significance value of 0.001 < 0.05 and a calculated value of 5.687 > than table 1.697. (2) Selection has a partial effect on Employee Performance with a significance value of 0.026 < 0.05 and a calculated value of 2.446 > than table 1.697. (3) The Recruitment and Selection Process simultaneously affects Employee Performance on CV.Panen Baru with a significance value of 0.001 < 0.05 and a calculated f value of 18.180 > table 2.922.

Keywords: Recruitment Process, Selection Process, Employee Performance

PENGARUH KUALITAS PRODUK, KUALITAS PELAYAN DAN HARGA TERHADAP KEPUASAN KONSUMEN TOKO AWI PANGKALPINANG

2024-07-17T19:38:13+07:00

This thesis, written and compiled by Suhendri with Student Identification Number 230200029, is titled "Analysis of the Effect of Product Quality, Service Quality, and Price on Customer Satisfaction at Toko AWI Pangkalpinang." Conducted from February 2024 to May 2024, the research spans 74 pages without appendices. The study aims to analyze the impact of product quality, service quality, and price on customer satisfaction at Toko AWI in Pangkalpinang. A quantitative research method with a survey approach was used, involving a sample of 50 respondents. Data were collected through questionnaires distributed to customers of Toko AWI. The data analysis technique employed is multiple linear regression to assess the influence of the independent variables (product quality, service quality, and price) on the dependent variable (customer satisfaction), processed using IBM SPSS Version 25. The findings indicate that product quality partially affects customer satisfaction, with a significance value of 0.000 < 0.05 and a t-value of 4.271 > t-table value of 1.679. Service quality also partially affects customer satisfaction, with a significance value of 0.000 < 0.05 and a t-value of 3.086 > t-table value of 1.379. Price has a partial effect on customer satisfaction as well, with a significance value of 0.000 < 0.05 and a t-value of 2.514 > t-table value of 1.679. Additionally, product quality, service quality, and price collectively affect customer satisfaction, with a significance value of 0.000 < 0.05 and an F-value of 56.327 > F-table value of 2.81

PENGARUH KUALITAS PELAYANAN, HARGA TERHADAP KEPUASAN KONSUMEN PADA CV. REKSA KARYA ABBADI

2024-07-16T11:04:49+07:00

The aim of this research is to analyze the factors that influence CV consumer satisfaction. Reksa Karya Abadi, which operates in the construction sector, is associated with service quality, price and consumer satisfaction. The population in this research is all CV customers. Eternal Mutual Work. This research used a sample of 79 respondents who had used the Company's services. The data collection technique used in this research was by distributing questionnaires and data analysis using multiple linear regression analysis techniques with the help of SPSS (Statistical Product and Service Solutions). The results of this research found that consumer satisfaction with CV. Reksa Karya Abadi is positively and significantly influenced by the consumer satisfaction factor of 0.467, the influence of the service quality factor is 0.363, and the influence of the price factor is 0.515. This research is expected to increase insight and knowledge regarding service quality and price on consumer satisfaction.

ANALISIS PENGARUH HARGA PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN PADA BANGKA TRADE CENTER PANGKALPINANG (STUDI KASUS : TOKO PAKAIAN SUGIANTO)

2024-07-16T20:06:57+07:00

This thesis was written and prepared by Della Vania with Student Identification Number 230200014 entitled “Analysis of the Effect of Product Price and Service Quality on Consumer Satisfaction at the Bangka Trade Center Pangkalpinang (Case Study : Sugianto Clothing Store). This research was conducted from January to June The aim of this research is to determine the effect of product price and service quality on consumer satisfaction at the Bangka Trade Center Pangkalpinang. This research uses a quantitative descriptive approach method. Data was collected by distributing questionnaires to 80 respondents in this study who were consumers of the Bangka Trade Center Pangkalpinang. The sample was determined using the Purposive Sampling technique. Data analysis used Validity Test, Reliability Test, Classic Assumption Test, Multiple Linear Regression Test, Simultaneous Test (F Test) and Partial Test (t Test) processed with JASP. From the research results obtained from the three independents, namely product price and service quality, both products and service quality have a positive value for consumer satisfaction except price. Based on the partial significance test (t test), product and service quality partially influence customer satisfaction except for price. It can be concluded that service quality variables simultaneously influence customer satisfaction.

PENGARUH KEPEMIMPINAN DAN BUDAYA ORGANISASI TERHADAP MOTIVASI KARYAWAN DALAM MENCAPAI TUJUAN ORGANISASI PADA HOTEL GOLDEN VELLA PANGKALPINANG

2024-07-17T21:25:44+07:00

This research aims to determine the influence of transformational leadership and organizational culture on employee motivation. This research tests three hypotheses, namely: (1) Transformational leadership shows that there is no significant influence between transformational leadership variables on employee motivation. (2) Organizational Culture shows that there is a significant influence on employee motivation and (3) Transformational Leadership and Organizational Culture have a significant positive influence on employee motivation. This research took a sample of 20 respondents. Meanwhile, the data analysis technique used is descriptive analysis. The conclusions of this research are: (1) There is no positive and significant influence between transformational leadership and employee motivation; (2) there is a positive and significant influence between organizational culture and employee motivation; (3) there is a significant positive influence between Transformational Leadership and Organizational Culture on employee motivation. Some suggestions that need to be conveyed are to strengthen transformational leadership, it is necessary to increase the ability of subordinates to handle problems at work, increase subordinates' trust in decisions made by leaders. Increasing employee motivation is carried out with policy transparency in determining rewards. The implication of this research is that there is an indirect influence between transformational leadership and organizational culture through employee motivation.