Journal of Progressive Management Business

PENGARUH PRODUK HIJAU DAN PERIKLANAN HIJAU TERHADAP KEPUTUSAN PEMBELIAN SUSU ULTRAMILK (STUDI KASUS PADA KECAMATAN PANGKALBALAM)

2025-08-19T20:10:35+07:00

This thesis was written and prepared by Sintia Feronika with Student Indentification Number 230210015 entitled “The Influence of Green Product and Green Advertising on the Purchase Decision of Ultramilk (A Case Study in Pangkalbalam Sub-district)". This research was conducted from January to June 2025. The aim of this research is to the influence of green product and green advertising on customer decisions in purchasing product, both individually and together. This research uses a quantitative descriptive approach method. Data collection was out by distributing questionnaires to 100 respondents in Pangkalbalam sub-disctrict. The sample was determined using the non-probability sampling techniques. Data analysis used Validity Test, Reliability Test, Classic Assumption Test, Multiple Linear Regression Test, Simultaneous Test (F Test) and Partial Test (t Test) processed with JASP. The results of the study show that green product and green advertising have a positive and significant impact on purchasing decisions. Simultaneously, both variables contribute significantly to purchasing decisions.

ANALISIS PENGARUH MANAJEMEN SUMBER DAYA MANUSIA, PROFESIONALISME KERJA, DAN KOMITMEN BERKELANJUTAN TERHADAP KEPUASAN PELANGGAN DI RM PAPAWU NOODLE HOUSE

2025-08-19T20:23:59+07:00

This study aims to analyze the influence of Human Resource Management (HR), Work Professionalism, and Sustainable Commitment on Customer Satisfaction at RM Papawu Noodle House Pangkalpinang. With a quantitative approach and survey method on 91 respondents, the results of the study indicate that partially, HR Management has a significant effect on customer satisfaction through employee competence and service quality; Work Professionalism also has a significant effect through discipline, responsibility, and work ethics; while Sustainable Commitment has an effect through consistency of service quality and continuous innovation. Simultaneously, these three variables are proven to have a positive and significant effect on customer satisfaction, which indicates that the combination of effective HR management, high professionalism, and long-term commitment is the main factor in increasing customer satisfaction and loyalty.

ANALISIS KENAIKAN RASIO PROFITABILITAS PERUSAHAAN SEBELUM DAN SESUDAH PENERAPAN ENVIRONMENTAL, SOCIAL AND GOVERNANCE (ESG) PADA PT. BANK CENTRAL ASIA TBK PERIODE 2014-2023

2025-07-21T11:45:02+07:00

Analysis of the Increase in the Company's Profitability Ratio Before and After the Implementation of Environmental, Social, and Governance (ESG) at PT. Bank Central Asia Tbk for the period 2014-2023. This study aims to determine whether there is an increase in the company's profitability ratio before and after the implementation of Environmental, Social, and Governance (ESG) at PT. Bank Central Asia Tbk for the 2014-2023 period proxied by return on assets, return on equity, and Net Profit Margin. This research uses a quantitative approach. The data collection technique uses literature studies, namely by studying literature, notes, research journals, scientific papers, and books related to the theory and problems to be discussed and then added to the documentation method. The source used is secondary data in the form of financial statement data of PT. Bank Central Asia Tbk in the 2014-2023 period. The analysis method used is descriptive analysis and mean difference test analysis. The results stated that there was no significant difference in the variable Return on Assets and return on equity, but there was a significant difference in the variable Net Profit Margin before and after the application of Environmental, Social, and Governance (ESG) at PT. Bank Central Asia Tbk for the period 2014-2023.

ANALISIS PENGARUH SALURAN DISTRIBUSI TERHADAP VOLUME PENJUALAN PADA PT. BANGUN BANGKA BERSAMA DALAM PERSPEKTIF EKONOMI KEBERLANJUTAN DAN INKLUSIFITAS DI KOTA PANGKALPINANG

2025-08-19T20:15:31+07:00

- The thesis, written by Ferri Salim (Student ID: 230210014), is titled “Analysis of the Effect of Distribution Channels on Sales Volume at PT. Bangun Bangka Bersama from the Perspective of Sustainable and Inclusive Economy in Pangkalpinang City” and consists of 112 pages excluding appendices. The study aims to analyze the impact of distribution channel factors—namely distribution efficiency, reach, sustainability, and inclusiveness—on the company’s sales volume.

Using a quantitative approach, data were collected through surveys (questionnaires distributed to consumers and distribution partners) and interviews with company insiders. The sample of 83 respondents was selected using the probability sampling method, specifically simple random sampling. Data were analyzed using multiple linear regression with the assistance of JASP for Windows.

The results show that all four distribution variables (efficiency, reach, sustainability, and inclusiveness) have a positive and significant effect on sales volume. Individually, each variable showed p-values < 0.05 and t-values greater than the t-table value of 1.664. Simultaneously, the four variables also significantly affect sales volume, indicated by a p-value of 0.001 < 0.05 and an F-value of 129.552 > F-table value of 2.49.

ANALISIS PENGARUH KESADARAN MEREK, PEMASARAN HIJAU, DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN AIR MINUM DALAM KEMASAN MEREK ViZ KOTA PANGKALPINANG

2025-08-19T19:58:55+07:00

This thesis was written by Sheren Marshal Lie (Student ID: 640210001) with the title “Analisis Pengaruh Kesadaran Merek, Pemasaran Hijau, dan Kualitas Produk terhadap Keputusan Pembelian Air Minum Dalam Kemasan Merek ViZ di Kota Pangkalpinang”. The study is motivated by the growing consumer awareness of environmental issues, as well as the importance of product quality and brand strength in influencing purchasing decisions. Using a quantitative method with a survey approach involving 100 respondents, data analysis was conducted through multiple linear regression using the JASP program. The results show that brand awareness, green marketing, and product quality have both partial and simultaneous positive and significant effects on the purchase decision of ViZ products in Pangkalpinang City.

ANALISIS PENGARUH LITERASI KEUANGAN DAN MANAJEMEN INOVASI KEWIRAUSAHAAN TERHADAP KEBERLANJUTAN USAHA EKONOMI KREATIF SUBSEKTOR KULINER DI KOTA PANGKALPINANG

2025-08-19T19:58:24+07:00

This study aims to analyze the influence of financial literacy and entrepreneurial innovation management on the business sustainability of the creative economy in the culinary subsector in Pangkalpinang City. A quantitative approach was employed with data collected through questionnaires distributed to 90 culinary entrepreneurs selected using purposive sampling. Data analysis was conducted using multiple linear regression through JASP. The results indicate that financial literacy does not have a significant partial effect on business sustainability, while entrepreneurial innovation management has a positive and significant partial effect. Simultaneously, both financial literacy and innovation management have a positive and significant influence on business sustainability. These findings highlight the dominant role of innovation in sustaining business performance within the culinary creative economy, while financial literacy alone may not directly impact sustainability unless integrated with effective innovation strategies.

PENGARUH PEMASARAN BERKELANJUTAN, KESADARAN LINGKUNGAN, DAN SOCIAL INFLUENCE TERHADAP GREEN PURCHASE INTENTION (STUDI KASUS PADA KONSUMEN KONGSI)

2025-07-16T10:56:54+07:00

This research was prepared by Dinda Syailina Putri, Student Identification Number 640210042, with the title “The Influence of Sustainable Marketing, Environmental Awareness, and Social Influence on Green Purchase Intention (Case Study on KONGSI Consumers).” The study was conducted from January to June 2025. The main objective of this research is to analyze how sustainable marketing, environmental awareness, and social influence affect green purchase intention among KONGSI consumers. The research employed a descriptive quantitative approach. Data were collected by distributing questionnaires to 88 respondents who are KONGSI consumers, with the sample selected using probability sampling techniques. Data analysis was carried out through a series of tests, including Validity Test, Reliability Test, Classical Assumption Test, Multiple Linear Regression Test, Simultaneous Test (F Test), and Partial Test (t Test), all processed using JASP software. The results of the analysis indicate that all three variables sustainable marketing, environmental awareness, and social influence have a positive and significant influence on green purchase intention. Collectively, these variables make a significant contribution to increasing consumers’ intention to purchase environmentally friendly products.