https://e-jurnal.stie-ibek.ac.id/index.php/JIPMB <p>The Journal of Progressive Management Business is a journal that accommodates and publishes the latest empirical research with the scope of Art and Management Science; Finance, Marketing, Operations Management and Human Resources.</p> <p>This journal is published two (2) times a year and aims as a means to disseminate knowledge and disseminate information that is closely related to the application of Management Science both in company and industrial activities.</p> <p>The Progressive Journal of Business Management accepts submissions of scientific articles in Indonesian and English by following predetermined writing guidelines.</p> Program Studi Manajemen STIE-IBEK Pangkalpinang id-ID Journal of Progressive Management Business 2354-5682 https://e-jurnal.stie-ibek.ac.id/index.php/JIPMB/article/view/417 <p style="text-align: justify;"><em>This research was prepared by Dinda Syailina Putri, Student Identification Number 640210042, with the title “The Influence of Sustainable Marketing, Environmental Awareness, and Social Influence on Green Purchase Intention (Case Study on KONGSI Consumers).” The study was conducted from January to June 2025. The main objective of this research is to analyze how sustainable marketing, environmental awareness, and social influence affect green purchase intention among KONGSI consumers. The research employed a descriptive quantitative approach. Data were collected by distributing questionnaires to 88 respondents who are KONGSI consumers, with the sample selected using probability sampling techniques. Data analysis was carried out through a series of tests, including Validity Test, Reliability Test, Classical Assumption Test, Multiple Linear Regression Test, Simultaneous Test (F Test), and Partial Test (t Test), all processed using JASP software. The results of the analysis indicate that all three variables sustainable marketing, environmental awareness, and social influence have a positive and significant influence on green purchase intention. Collectively, these variables make a significant contribution to increasing consumers’ intention to purchase environmentally friendly products.</em></p> Dinda Syailina Putri Zamhari Novika Copyright (c) 2025 Dinda Syailina Putri, Zamhari, Novika https://creativecommons.org/licenses/by-nc-sa/4.0 2025-07-16 2025-07-16 12 02 19 27 https://e-jurnal.stie-ibek.ac.id/index.php/JIPMB/article/view/419 <p style="text-align: justify;"><em>Analysis of the Increase in the Company's Profitability Ratio Before and After the Implementation of Environmental, Social, and Governance (ESG) at PT. Bank Central Asia Tbk for the period 2014-2023. This study aims to determine whether there is an increase in the company's profitability ratio before and after the implementation of Environmental, Social, and Governance (ESG) at PT. Bank Central Asia Tbk for the 2014-2023 period proxied by return on assets, return on equity, and Net Profit Margin. This research uses a quantitative approach. The data collection technique uses literature studies, namely by studying literature, notes, research journals, scientific papers, and books related to the theory and problems to be discussed and then added to the documentation method. The source used is secondary data in the form of financial statement data of PT. Bank Central Asia Tbk in the 2014-2023 period. The analysis method used is descriptive analysis and mean difference test analysis. The results stated that there was no significant difference in the variable Return on Assets and return on equity, but there was a significant difference in the variable Net Profit Margin before and after the application of Environmental, Social, and Governance (ESG) at PT. Bank Central Asia Tbk for the period 2014-2023.</em></p> Servia Jovian Ryan Hasianda Tigor Medinal Copyright (c) 2025 Servia Jovian, Ryan Hasianda Tigor, Medinal https://creativecommons.org/licenses/by-nc-sa/4.0 2025-07-21 2025-07-21 12 02 47 55