ANALISIS BIAYA PEMASARAN DAN PROFITABILITAS BERDASARKAN JENIS PRODUK PADA CV. INDONICO PUTRA TAHUN 2014-2016

Abstrak

         Marketing costs incurred affect the amount of profitability that can be obtained by the company. Therefore with the tight competition, the role of marketing strategy becomes very important, such as increasing corporate motivation, marketing coordination more effectively and directed, researching the market, promotion, with customers, and evaluation and improvement of products, so that management performs its strategy well in the face of competition so that the expected profit by the company is achieved. The objects of study of this research are marketing cost and profitability year 2014 - 2016, where CV. Indonico Putra acts as the object of research. Data collection methods in this study are secondary data, literature study, and documentation. The data collected were analyzed by quantitative descriptive technique. The results showed that marketing costs at CV. Indonico Putra Pangkalpinang from 2014 to 2015 has increased. The increase in marketing costs from 2014 to 2015 amounted to 79.76%, and the increase in the cost of this company decreased profits by 7.10% in 2015. From 2015 to 2016 the increase in marketing costs by 23.74%, with an increase in earnings of only 0.67%.