PENGARUH RETURN ON ASSETS (ROA), RETURN ON EQUITY (ROE) DAN EARNING PER SHARE (EPS) TERHADAP HARGA SAHAM DI SUB SEKTOR KOSMETIK DAN KEBUTUHAN RUMAH TANGGA YANG TERDAFTAR DI BURSA EFEK INDONESIA (BEI) PERIODE TAHUN 2014 – 2018

Abstrak

    This study written by Jenifer, student number is 540150080, entitled the effects Return on Assets, Return on Equity and Earning per Share on the stock price in the cosmetics sub sector and houshold needs listed on the Indonesian stock exchage period 2014 – 2018. The main problem in this research is how do share or company before investment is appropriate, by applied various alternatives in the way valuation of share is a stock will provide benefits.

    Return on Assets, Return on Equity and Earning per Share is a ratio the company ability to generate profits which is to find out the company performance. This research using descriptive quantitative method on analyze data, method of data analysis used the classicalassumption test and multi linear regression.

    Test the coefficient of determination and than test hypothesis using F test and T test. The result of this study indicate of Return on Assets, Return on Equity and Earning per Share simultaneously have a significant effect on stock price and partially indicate only Earning per Share that have on stock price.

    Return on Assets and Return on Equity doesn’t effect the price of the companies share selected in the cosmetics sub sector and houshold needs on the Indonesian stock exchange. The outhor visits the Indonesian stock exchange from website, www.IDX.co.id to ob tain annual report data for each of the companies studied. The author used an overview of important financial data for period 2014 – 2018 which is analyzed using help program JASP version 0.9.2.0.