Main Article Content

Abstract

The purpose of this study is to determine the right marketing strategy and Competitive with first identifying, assessing internal and external environmental factors That affect the company.This study goes with qualitative data analysis, and SWOTh analysis. The results are then analyzed by the method of SWOTh Analysis Internal and External Analysis IFAS AND EFAS.

From the results of SWOTh analysisdiagram PT Nusantara Surya Sakti Cabang Pangkalpinang, it can be seen that the company is in quadrant 1 (1,379; 1,138). From the position of the quadrant can be drawn from the company’s internals strength isVery high, and supported by the company’s opportunities on external factors.

Means that the Strategy should be applied in these circumstances is to that the business strategy should be Used by PT Nusantara Surya Sakti Cabang Pangkalpinang namely the SO strategy (strenghts Opportunities) that is by creating a strategy to maintain the strenght and opportunities thatAlready exist. For it seems that if the company can use previous corporate strategy to Correct some flaws and avoid companies ordefend themselves from the threat of the company by creating a more competitive strategy.

Article Details

Author Biography

Hersi Sarfika, STIE-IBEK Sekolah Manajemen

Mahasiswa Prodi Manajemen STIE-IBEK
How to Cite
Sarfika, H., Manullang, R. R., & Ismail, Z. (2016). ANALISIS STRATEGI PEMASARAN DENGAN PENDEKATAN SWOTh (Studi Kasus Pada Perusahaan PT Nusantara Surya Sakti Cabang Pangkalpinang). Jurnal Progresif Manajemen Bisnis, 2(1), 52-58. Retrieved from https://e-jurnal.stie-ibek.ac.id/index.php/JIPMB/article/view/115

References

  1. [1] Assauri, Sofyan. 2008 .Manajemen Produksi & Operasi. Edisi Revisi. Lembaga Penerbit Fakultas Ekonomi Universitas Indonesia: Depok – Jawa Barat.
  2. [2] David . F. R 2009, Manajemen Strategi, Konsep Salemba Empat , Jakarta.
  3. [3] David Hunger, J dan Thomas L. Wheelen. 2001. Manajemen Strategi. Yogyakarta: Andi
  4. [4] Freddy, Rangkuti.2005 .Analisis SWOTh Tehnik Membedah Kasus Bisnis. Jakarta: PT. Gramedia Pustaka Utama.
  5. [5] Gasperz, Vincent. 2002. Sistem Manajemen Kinerja Terintegrasi Balanced Scorecard Dengan Six Sigma Untuk Organisasi Bisnis & Pemerintah. Jakarta: PT. Gramedia Pustaka Utama.
  6. [6] Hamalik, Oemar. Kurikulum & Pembelajaran. 2005. Jakarta: Bumi Aksara.
  7. [7] Handy.2003. Mengidentifikasikan Strategi Pemasaran Pada PT Tunas Ridean Tbk Dalam Menghadapi Persaingan Mobil Niaga. Jurnal Ekonomi Dan Bisnis No. 2, Jilid 8: 63-71.
  8. [8] Hasibuan, Melayu S.P, Manajemen Sumber Daya Manusia. Jakarta: PT. Bumi Askara. 2007.
  9. [9] Hasibuan, Melayu S.P, 2000. Manajemen Sumber Daya Manusia, Bumi Aksara, Jakarta.
  10. [10] Kotler Philip, 2002. Manajemen Pemasaran, Edisi Millenium Jilid 1, Prenhalindo, Jakarta.
  11. [11] Kotler Philip, Manajemen Pemasaran, Terjemahan: Hendra Teguh, Rony A, PT. Prenhallindo, Jakarta, 2003.
  12. [12] Kotler, Philip & Amstrong.Dasar- Dasar Pemasaran. PT. Indeks Kelompok Gramedia, Jakarta 2003.
  13. [13] Kotler,Philip. 2004. Manajemen Pemasaran, Edisi Milenium. Jakarta: Prenhalindo
  14. [14] Kuncoro, Mudrajad. 2005. Bagaimana Meraih Keunggulan Kompetitif. Jakarta: Erlangga.
  15. [15] Pasolong, Harbani, 2007.Teori Administrasi Publik. Bandung: Alfabeta.
  16. [16] Porter, Mihael E. 2001. Keunggulan Bersaing, Cetakan1. Jakarta: Binarupa Aksara
  17. [17] Purwanto, Iwan, Manajemen Strategi, Cetakan 2, CV. Yrama Widya, Bandung, 2006.
  18. [18] Rangkuti, Freddy,2003, Riset Pemasaran,PT. Gramedia Pustaka Utama, JakartaBekerja Sama Dengan Sekolah Tinggi Ekonomi IB 11.
  19. [19] Rangkuti, Freddy. 2004. Analisis SWOTh Tehnik Membedah Kasus Bisnis, PT. Gramedia Pustaka Utama, Jakarta.
  20. [20] Rangkuti, Freddy. 2006. Analisis SWOTh Teknik Membedah Kasus Bisnis. Jakarta:PT. Gramedia Pustaka Utama.
  21. [21] Rangkuti, Freddy.Analisis SWOTh Teknik Membedah Kasus Bisnis, PT. Gramedia Pustaka Utama, Jakarta, 2007.
  22. [22] Rangkuti, Freddy.2009. Strategi Promosi Yang Keatif & Analisis Kasus Integrated Marketing Comminication. Jakarta: PT. Gramedia Pustaka Utama.
  23. [23] Sastradipoera, Komaruddin. Manajemen Marketing. Penerbit Kappa-Sigma, Bandung, 2003.
  24. [24] Simamora, Henry. 2001. Manajemen Sumber Daya Manusia, Cetakan 3, STIE YKPN, Yogyakarta.
  25. [25] Tjiptono, Fandi. 2008. Strategi Pemasaran. Yogyakarta: Andi

Most read articles by the same author(s)

1 2 3 > >>