ANALISIS KELAYAKAN BISNIS KEDAI CANDU COFFEE DI KOTA PANGKALPINANG

Penulis

  • Sariman STIE IBEK PANGKAL PINANG
  • Rizal Ruben Manullang Dosen Prodi Manajemen STIE IBEK Pangkalpinang
  • Yunita Maharani Dosen Prodi Akuntansi STIE IBEK Pangkalpinang

Kata Kunci:

Business Feasibility, Marketing

Abstrak

Business is a series of economic activities that have an important role in meeting human needs. Business activities have an influence on the level of human life both individually and in social groups. Candu Coffee was established with the aim of providing service and convenience to consumers in enjoying free time and enjoying the dishes served by cafes by creating a more modern and aesthetically pleasing concept. This study aims to determine the business of the Pangkalpinang Opium Coffee shop. The author uses qualitative research methods, namely field research and library research, data collection methods by observation, interviews, and documentation sourced from primary data and secondary data. The conclusion from this study is that the cafe business at Candu Coffee is feasible to run by fulfilling the marketing mix requirements. The suggestion from this study is to reduce unfavorable comments from consumers, especially on portions and taste. In order for the cafe to get enough profit, the owner can increase the price a little more to increase revenue and cash calculations so that it is not too low and in accordance with the standard pricing. In order to attract the attention of visitors, the owner must be more critical in choosing and adding places or locations. The cafe should add facilities such as tables and chairs, lights that are bright enough to add to the aesthetics and beauty of the room.

Biografi Penulis

Rizal Ruben Manullang, Dosen Prodi Manajemen STIE IBEK Pangkalpinang

Dosen pembimbing I

 

Yunita Maharani, Dosen Prodi Akuntansi STIE IBEK Pangkalpinang

Dosen Pembimbing II

Referensi

(1) Arif, Muhammad, 2015, Pengantar Bisnis, Medan:FEBI UIN-SU Press

(2) Bi Rahmadi, Nur Ahmadi, 2016, Metodologi Penelitian Ekonomi, Medan: FEBI UIN-SU Press

(3) Bungin, M. Burhan, 2007, Penelitian Kualitatif, Jakarta: Kencana Prenada Media Group

(4) Echols, J. M., & Shadily, H. (2019). Kamus Inggris Indonesia.

(5) Harahap, Sunarji,2018, Studi Kelaakan Bisnis Pendekatan Integratif, Medan: FEBI UIN-SU Press

(6) Hasibuan, M.S., & Hasibuan, H.M.S. (2016). Manajemen Sumber Daya Manusia. Bumi Aksara.

(7) Jhon Suprihanto, 2010, Pengantar Bisnis, Yogyakarta: Liberty Jogja

(8) Juliandi, Azuar, et al, 2015, Metodologi Penelitian Bisnis, Medan: UMSU Press

(9) Kasmir dan Jakfar. 2007. Studi Kelayakan Bisnis. Edisi II, Cetakan Keempat. Jakarta: Kencana Prenada Media Group.

(10) Kotler, Philip dan Kevin Keller. 2008. Manajemen Pemasaran. Jilid I, Edisi XIII. Jakarta: Erlangga.

(11) Lupiyoadi, dan A Hamdani. 2006. Manajemen Pemasaran Jasa. Edisi II. Jakarta: Salemba Empat.

(12) Lucey, T., & Lucey, T. (2004). Management Information Systems. Cengage Learning EMEA.

(13) Mamik, 2015, Metodologi Kualitatif, Sidoarjo: Zifatama Publisher

(14) Shinta Lestari, Deara. DKK, (2020). Good Governance. Cijerah: CV Media Sains Indonesia.

(15) ......................... (2020) Teori Organisasi: Konsep Dan Implementasinya. Cijerah: CV Media Sains Indonesia

Unduhan

Diterbitkan

03.11.2023

Cara Mengutip

Sariman, Manullang, R. R., & Maharani, Y. (2023). ANALISIS KELAYAKAN BISNIS KEDAI CANDU COFFEE DI KOTA PANGKALPINANG. JURNAL PROGRESIF MANAJEMEN BISNIS, 10(2), 190–196. Diambil dari https://e-jurnal.stie-ibek.ac.id/index.php/JIPMB/article/view/294