ANALISIS STRATEGI HARGA, KUALITAS PELAYANAN DAN LOKASI PADA BANGKA CITY HOTEL PANGKALPINANG

Penulis

  • Iskandar Mahasiswa Program Studi Manajemen
  • Medinal Dosen Prodi Akuntansi STIE-IBEK Pangkalpinang
  • Novika Dosen Prodi Akuntansi STIE-IBEK Pangkalpinang

Kata Kunci:

Harga, Kualitas Pelayanan, Lokasi

Abstrak

First, the effect of the price variable (X1) on consumer satisfaction (Y) is the t test results, the price variable obtains the t count 0.994 <t table 1.98698 with a significant value of 0.323> 0.05. This is due to the answers from respondents stating that the price does not meet the criteria for Customer Satisfaction at the Hotel Bangk City Pangkalpinang. Second, the effect of the variable service quality (X2) on customer satisfaction (Y) is the t test results, the service quality variable gets the tcount of 3.373> t table 1.98698 with a significant value of 0.001 <0.05. This is due to the answers from respondents stating that the quality of service meets the criteria for customer satisfaction at the Hotel Bangkacity Pangkalpinang. The third effect of the location variable (X3) on customer satisfaction (Y) is the t test results, the location variable gets the results 0.462 <t table 1.98698 with a significant value of 0.6454> 0.05. This is due to the answers from respondents stating that the location does not meet the criteria of consumer satisfaction in Bangka city Hotel Pangkalpinang. The fourth effect of the variable price, service quality and location on customer satisfaction (Y) is the f-test, price, service quality and location variables. The F test result is a comparison of Fcount 5.312> Ftable 2.31, it can be concluded that there is an influence of the variable X on variable Y.

Biografi Penulis

Medinal, Dosen Prodi Akuntansi STIE-IBEK Pangkalpinang

Dosen Pembimbing I

Novika, Dosen Prodi Akuntansi STIE-IBEK Pangkalpinang

Dosen Pembimbing II

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Unduhan

Diterbitkan

01.11.2020

Cara Mengutip

Iskandar, Medinal, & Novika. (2020). ANALISIS STRATEGI HARGA, KUALITAS PELAYANAN DAN LOKASI PADA BANGKA CITY HOTEL PANGKALPINANG. JURNAL PROGRESIF MANAJEMEN BISNIS, 7(2), 117–125. Diambil dari https://e-jurnal.stie-ibek.ac.id/index.php/JIPMB/article/view/338

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