ANALISIS PENGARUH DIVERSIFIKASI PRODUK DAN EFISIENSI BIAYA TRANSPORTASI TERHADAP LABA / RUGI PENJUALAN TAHUN 2013-2017 ( Studi Kasus pada PT. Pos Indonesia Cabang Pangkalpinang)
Keywords:
Product Diversification, Transportation Cost, Sales ProfitAbstract
The main purpose of this research is to know the effect of Product Diversification and Transportation Costs on Sales Profit at the Pangkalpinang branch office. The types of products that become Objects in this study are Special Express Mail, Package Express Fast Special, Ordinary Postage Package, Express Document Regional and National, and Express Goods Regional and National.
The research method used in this study is Multiple Linear regression using SPSS for data processing. While the results of data processing for each product both partially and simultaneously product diversification and transportation costs significantly affect the sales profit obtained Sig./ significant value or probability value 0,000 or 0,000 <0.025. Thus, H0 is rejected and H1 is accepted. Thus, product diversification and transportation costs have a positive and significant impact on sales profit.
