ANALISIS PENGARUH KUALITAS PELAYANAN (SERVQUAL) TERHADAP KEPUASAN LANSIA DI PANTI BHAKI KASIH SITI ANNA PANGKALPINANG

Penulis

  • Maria Dolorosa Tea Mahasiswa Prodi Manajemen STIE-IBEK Pangkalpinang
  • Medinal Dosen Prodi Akuntansi STIE-IBEK Pangkalpinang
  • Gayatria Oktalina Dosen Prodi Akuntansi STIE-IBEK Pangkalpinang

Kata Kunci:

Service Quality, elderly satisfaction

Abstrak

The quality of service has an important role in business services. The purpose of this study is to find out the quality of services, namely tangible, reliability, responsiveness, assurance and empathy toward the satisfaction of the elderly in the Bhakti KasihSiti Anna Pangkalpinang orphanage. The approach used in this study is quantitative approach with the sampling technique used is purposive sampling. The method of data collection uses a questionnaire with 32 respondents. The analyzing of the data using multiple regression analysis techniques.  The result of the study showed that he dimensions of services quality that tested  together has a positive and significant effect on elderly satisfaction. This is proven by the F test where F count is 86.176> F table 2.85.

Biografi Penulis

Medinal, Dosen Prodi Akuntansi STIE-IBEK Pangkalpinang

Dosen Pembimbing I

Gayatria Oktalina, Dosen Prodi Akuntansi STIE-IBEK Pangkalpinang

Dosen Pembimbing II

Unduhan

Diterbitkan

01.11.2020

Cara Mengutip

Dolorosa Tea, M., Medinal, & Oktalina, G. (2020). ANALISIS PENGARUH KUALITAS PELAYANAN (SERVQUAL) TERHADAP KEPUASAN LANSIA DI PANTI BHAKI KASIH SITI ANNA PANGKALPINANG. JURNAL PROGRESIF MANAJEMEN BISNIS, 7(2), 20–28. Diambil dari https://e-jurnal.stie-ibek.ac.id/index.php/JIPMB/article/view/31

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