ANALISIS PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN AIR MINUM DALAM KEMASAN (AMDK) MEREK BOLESA DI KECAMATAN BUKIT INTAN

Abstrak

This thesis was prepared by Sheryn Octaviani with Student Identification Number 640200001, entitled "Analysis of the Influence of Product Quality and Price on Purchase Decisions of BOLESA Brand Bottled Drinking Water (AMDK) in Bukit Intan District". This research was conducted from January 2024 – May 2024. This research aims to find out how much influence product quality and price have on the decision to purchase BOLESA brand AMDK in Bukit Intan District partially and to find out how much influence product quality and price have on the decision to purchase BOLESA brand AMDK in Bukit Intan District simultaneously. The research method used uses a descriptive quantitative approach. The research results show that (1) Product Quality partially has a positive and significant effect on Purchasing Decisions. (2) Price partially has a positive and significant effect on purchasing decisions. (3) Product Quality and Price simultaneously have a positive effect on Purchasing Decisions.