ANALISIS STRATEGI BERSAING MELALUI PENDEKATAN RESOURCE BASED VIEW PADA BANGKA CITY HOTEL DI PANGKALPINANG

Authors

  • Meifie Florencia Mahasiswa Prodi Manajemen STIE-IBEK Pangkalpinang
  • Arka'a Ahmad Agin Dosen Prodi Manajemen STIE-IBEK Pangkalpinang
  • Fery Panjaitan Dosen Prodi Akuntansi STIE-IBEK Pangkalpinang

Keywords:

Hotel Industry, Internal Resource Based View, Financial Resources, Human Resources, Organizational Assets, Core Competencies

Abstract

       Hotel is one of the companies engaged in the services, which focuses on the customer service. But in a very tight competition, many competitors are in the same field and compete to each other for the market, so that is not only needed excellent services, but a lot of factors to keep customers survive and attract new customers to come, therefore, every business player in the hotel industry is required to have a good strategy in order to continue to compete. One such strategy is to conduct an internal resource based view.

       Bangka City Hotel is one of the business players in the hotel industry, especially three starred-hotels, in Bangka Belitung Island region, especially in Pangkalpinang area. To improve competitiveness, Bangka City Hotel implements internal resource based view strategy. The analysis consists of three important elements, namely: financial resource analysis, human resource analysis and organizational assets and core competency analysis.

Author Biographies

Arka'a Ahmad Agin, Dosen Prodi Manajemen STIE-IBEK Pangkalpinang

Dosen Pembimbing I

Fery Panjaitan, Dosen Prodi Akuntansi STIE-IBEK Pangkalpinang

Dosen Pembimbing II

Published

2019-11-01

How to Cite

Florencia, M., Ahmad Agin, A., & Panjaitan, F. (2019). ANALISIS STRATEGI BERSAING MELALUI PENDEKATAN RESOURCE BASED VIEW PADA BANGKA CITY HOTEL DI PANGKALPINANG. Journal of Progressive Management Business, 6(2), 365–373. Retrieved from https://e-jurnal.stie-ibek.ac.id/index.php/JIPMB/article/view/151

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