PENGARUH FAKTOR – FAKTOR YANG MENINGKATKAN PENJUALAN PRODUK PADA PT. LAUTAN BERLIAN UTAMA MOTOR PANGKALPINANG

Abstract

       This research was entitled: “Pengaruh Faktor – Faktor Yang Meningkatkan Penjualan Produk Pada PT. Lautan Berlian Utama Motor Pangkalpinang”.

          The purpose of this study is to determine the effect of lifestyle and promotion on sales, either simultaneously or partially. This research was conducted from February 2022 to June 2022.

       The theories used in this research are theories of Management, Marketing Management, lifestyle, promotion and sales.  The method used in this research is descriptive with a quantitative approach with a view to finding the relationship between research variables using statistical formulas. While the statistical formula used to test the hypothesis is Multiple Linear Regression Analysis. The sample in this study amounted to 71 people.

      The results of the study prove that: (1) Lifestyle has an effect on Sales, (2) Promotion has an effect on Sales, and (3) Lifestyle and Promotion simultaneously affect Sales.