ANALISIS PENGARUH LITERASI KEUANGAN DAN MANAJEMEN INOVASI KEWIRAUSAHAAN TERHADAP KEBERLANJUTAN USAHA EKONOMI KREATIF SUBSEKTOR KULINER DI KOTA PANGKALPINANG
Keywords:
Financial Literacy, Innovation Management, Business Sustainability, Creative Economy, Culinary SectorAbstract
This study aims to analyze the influence of financial literacy and entrepreneurial innovation management on the business sustainability of the creative economy in the culinary subsector in Pangkalpinang City. A quantitative approach was employed with data collected through questionnaires distributed to 90 culinary entrepreneurs selected using purposive sampling. Data analysis was conducted using multiple linear regression through JASP. The results indicate that financial literacy does not have a significant partial effect on business sustainability, while entrepreneurial innovation management has a positive and significant partial effect. Simultaneously, both financial literacy and innovation management have a positive and significant influence on business sustainability. These findings highlight the dominant role of innovation in sustaining business performance within the culinary creative economy, while financial literacy alone may not directly impact sustainability unless integrated with effective innovation strategies.
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