ANALISIS PENGARUH KEANEKARAGAM PRODUK OLAHAN DAN LOKASI TERHADAP PENDAPATAN USAHA PECEL LELE DI KOTA PANGKALPINANG

Penulis

  • Karnando Mahasiswa Prodi Manajemen STIE-IBEK Pangkalpinang
  • Arka'a Ahmad Agin Dosen Prodi Manajemen STIE-IBEK Pangkalpinang
  • Gayatria Oktalina Dosen Prodi Akuntansi STIE-IBEK Pangkalpinang

Kata Kunci:

Management Marketing, Managaement, Financial Managemen

Abstrak

     The purpose of this study is to find out howthe Variety of Products and Locations would have an effect towards the Increase of Income of the catfish meals in Pangkalpinang City. The study has a 75 pages without attachments.

      The results showed that simultaneously Variety of Products and Location had a positive and significant effect towardsIncome with F-count (59.91)> F-table (3.09), while in partial, Variety of Products and Location had a significant effect toward Income. This was proven by t-count (59,914)> t-table (3,09). There is a significant effect betweenVariety of Productstowards Income bythe value of t-count (2.447)> t-table (1.98447). Also, based on the founding, there is a significant influence between Location to Income, this is proven by the value of t-count (5,015)> t-table (1,98447). In additio, the coefficient of determination (R2) obtained a value of 0.553, this value can be defined that 55.3% of the Income variable can be explained by Variety of Products and Location, the remaining 44.7% is influenced by other variables not included in this research.

Biografi Penulis

Arka'a Ahmad Agin, Dosen Prodi Manajemen STIE-IBEK Pangkalpinang

Dosen Pembimbing I

Gayatria Oktalina, Dosen Prodi Akuntansi STIE-IBEK Pangkalpinang

Dosen Pembimbing II

Unduhan

Diterbitkan

01.11.2019

Cara Mengutip

Karnando, Ahmad Agin, A., & Oktalina, G. (2019). ANALISIS PENGARUH KEANEKARAGAM PRODUK OLAHAN DAN LOKASI TERHADAP PENDAPATAN USAHA PECEL LELE DI KOTA PANGKALPINANG. JURNAL PROGRESIF MANAJEMEN BISNIS, 6(2), 277–285. Diambil dari https://e-jurnal.stie-ibek.ac.id/index.php/JIPMB/article/view/141

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