ANALISIS PENGARUH KEANEKARAGAM PRODUK OLAHAN DAN LOKASI TERHADAP PENDAPATAN USAHA PECEL LELE DI KOTA PANGKALPINANG

Abstrak

     The purpose of this study is to find out howthe Variety of Products and Locations would have an effect towards the Increase of Income of the catfish meals in Pangkalpinang City. The study has a 75 pages without attachments.

      The results showed that simultaneously Variety of Products and Location had a positive and significant effect towardsIncome with F_-count (59.91)> F_-table (3.09), while in partial, Variety of Products and Location had a significant effect toward Income. This was proven by t_-count (59,914)> t_-table (3,09). There is a significant effect betweenVariety of Productstowards Income bythe value of t_-count (2.447)> t_-table (1.98447). Also, based on the founding, there is a significant influence between Location to Income, this is proven by the value of t_-count (5,015)> t_-table (1,98447). In additio, the coefficient of determination (R²) obtained a value of 0.553, this value can be defined that 55.3% of the Income variable can be explained by Variety of Products and Location, the remaining 44.7% is influenced by other variables not included in this research.