ANALISIS STRATEGI PENGEMBANGAN USAHA PADA KEDAI CANDU COFFEE DI KOTA PANGKALPINANG

Penulis

  • Reza Syaputra STIE IBEK PANGKALPINANG
  • Rizal Ruben Manullang Dosen Prodi Manajemen STIE IBEK Pangkalpinang
  • Novika Dosen Prodi Akuntansi STIE IBEK Pangkalpinang

Kata Kunci:

Productivity, Finance, Marketing, Legality & Expansion, Business Development

Abstrak

Productivity, finance, marketing, and legality & expansion together can have a positive and significant effect on business development at Candu Coffee in Pangkalpinang City Ho is rejected and H5 is accepted. This means that it can be stated that the hypotheses H₁, H₂, H3, and H4 including productivity, finance, marketing, and legality & expansion simultaneously have a significant and positive effect on business development at Candu Coffee in Pangkalpinang City, which is acceptable

Biografi Penulis

Rizal Ruben Manullang, Dosen Prodi Manajemen STIE IBEK Pangkalpinang

Dosen Pembimbing I

Novika, Dosen Prodi Akuntansi STIE IBEK Pangkalpinang

Dosen Pembimbing II

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Unduhan

Diterbitkan

03.11.2023

Cara Mengutip

Syaputra, R., Manullang, R. R., & Novika. (2023). ANALISIS STRATEGI PENGEMBANGAN USAHA PADA KEDAI CANDU COFFEE DI KOTA PANGKALPINANG. JURNAL PROGRESIF MANAJEMEN BISNIS, 10(2), 168–176. Diambil dari https://e-jurnal.stie-ibek.ac.id/index.php/JIPMB/article/view/287

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