PENGARUH KUALITAS INFORMASI DAN KUALITAS LAYANAN TERHADAP MINAT NASABAH MENGGUNAKAN APLIKASI E-BRANCH SEBAGAI PENGGANTI SLIP MANUAL (STUDI KASUS PADA BANK CENTRAL ASIA KANTOR CABANG PEMBANTU KAS SEMABUNG)
Kata Kunci:
E-BRANCH, Information Quality, Service QualityAbstrak
This study aims to analyze and obtain evidence on the influence of information quality and service quality on customer interest in using the e-branch application as a substitute for manual slips. The results of this research are expected to contribute to Bank Central Asia in order to provide the best service to its customers.
The objects of this study are customers of Bank Central Asia Sub-Branch Office of Semabung who have used the BCA e-branch application. The data used in this study are data in the form of questionnaires distributed to 99 respondents who have used the e-branch application and data collection was carried out using a Google form questionnaire with a non-probability sampling method: purposive sampling.
The results of this study indicate that information quality and service quality have a positive effect on customer interest in using the e-branch application as a substitute for manual slips.
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Hak Cipta (c) 2023 Selvia Weliani, Deara Shinta Lestari, Yunita Maharani
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