PENGARUH KUALITAS INFORMASI DAN KUALITAS LAYANAN TERHADAP MINAT NASABAH MENGGUNAKAN APLIKASI E-BRANCH SEBAGAI PENGGANTI SLIP MANUAL (STUDI KASUS PADA BANK CENTRAL ASIA KANTOR CABANG PEMBANTU KAS SEMABUNG)

Authors

  • Selvia Weliani STIE IBEK PANGKALPINANG
  • Deara Shinta Lestari Dosen Prodi Manajemen STIE IBEK Pangkalpinang
  • Yunita Maharani Dosen Prodi Akuntansi STIE-IBEK Pangkalpinang

Keywords:

E-BRANCH, Information Quality, Service Quality

Abstract

This study aims to analyze and obtain evidence on the influence of information quality and service quality on customer interest in using the e-branch application as a substitute for manual slips. The results of this research are expected to contribute to  Bank Central Asia in order to provide the best service to its customers.

The objects of this study are customers of Bank Central Asia Sub-Branch Office of  Semabung who have used the BCA e-branch application. The data used in this study are data in the form of questionnaires distributed to 99 respondents who have used the e-branch application and data collection was carried out using a Google form questionnaire with a non-probability sampling method: purposive sampling.

The results of this study indicate that information quality and service quality have a positive effect on customer interest in using the e-branch application as a substitute for manual slips.

Author Biographies

Deara Shinta Lestari, Dosen Prodi Manajemen STIE IBEK Pangkalpinang

Dosen Pembimbing I

Yunita Maharani, Dosen Prodi Akuntansi STIE-IBEK Pangkalpinang

Dosen Pembimbing II

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Published

2023-11-08

How to Cite

Weliani, S., Lestari, D. S., & Maharani, Y. (2023). PENGARUH KUALITAS INFORMASI DAN KUALITAS LAYANAN TERHADAP MINAT NASABAH MENGGUNAKAN APLIKASI E-BRANCH SEBAGAI PENGGANTI SLIP MANUAL (STUDI KASUS PADA BANK CENTRAL ASIA KANTOR CABANG PEMBANTU KAS SEMABUNG) . Journal of Progressive Management Business, 10(2), 131–137. Retrieved from https://e-jurnal.stie-ibek.ac.id/index.php/JIPMB/article/view/312

Issue

Vol. 10 No. 2 (2023): JURNAL PROGRESIF MANAJEMEN BISNIS

Section

Articles

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Copyright (c) 2023 Selvia Weliani, Deara Shinta Lestari, Yunita Maharani

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This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

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