ANALISIS PENGARUH KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUASAN KONSUMEN JNE EXPRESS CABANG UTAMA PANGKALPINANG

Penulis

  • Vittria Ningsih STIE IBEK Pangkalpinang
  • Deara Shinta Lestari Dosen Prodi Manajemen STIE IBEK Pangkalpinang
  • Yunita Maharani Dosen Prodi Akuntansi STIE IBEK Pangkalpinang

Kata Kunci:

Service Quality, Price, Consumer Satisfaction

Abstrak

The research method uses a quantitative descriptive approach. The data collected by distributing questionnaires to 100 respondents in this study were consumers of JNE Express Pangkalpinang Main Branch. The sample is determined using the Accidental Sampling technique. Data analysis used Validity Test, Reliability Test, Classical Assumption Test, Multiple Linear Regression Test, Coefficient of Determination (R2), Simultaneous Test (F Test), and Partial Test (t test) which were processed with JASP.

The results showed (1) Service Quality has a partial effect on Customer Satisfaction with a significance value of 0.001 <0.05 and a tcount of 5.662 > a ttable value of 1.99872. (2) Price has a partial effect on consumer satisfaction with a significance value of 0.413 <0.05 and a tcount of 7.101 > of a ttable value of 1.98472. (3) Service Quality and Price have a simultaneous effect on Consumer Satisfaction with a significance value of 0.001 < 0.05 and fcount value 205,332 > than ftable value 2.47.

Biografi Penulis

Deara Shinta Lestari, Dosen Prodi Manajemen STIE IBEK Pangkalpinang

Dosen Pembimbing I

Yunita Maharani, Dosen Prodi Akuntansi STIE IBEK Pangkalpinang

Dosen Pembimbing II

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Unduhan

Diterbitkan

15.11.2023

Cara Mengutip

Ningsih, V., Lestari, D. S., & Maharani, Y. (2023). ANALISIS PENGARUH KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUASAN KONSUMEN JNE EXPRESS CABANG UTAMA PANGKALPINANG . JURNAL PROGRESIF MANAJEMEN BISNIS, 10(2), 102–107. Diambil dari https://e-jurnal.stie-ibek.ac.id/index.php/JIPMB/article/view/329

Terbitan

Vol 10 No 2 (2023): JURNAL PROGRESIF MANAJEMEN BISNIS

Bagian

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Hak Cipta (c) 2023 Vittria Ningsih, Deara Shinta Lestari, Yunita Maharani

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