ANALISIS STRATEGI PENGINGKATAN PENDAPATAN PADA USAHA MIKRO (PEDAGANG KAKI LIMA DI ALUN-ALUN TAMAN MERDEKA KOTA PANGKALPINANG

Abstract

     The purpose of writing this thesis is to find out empirically fact of the effects of Work Experience, Work Hours and Gender toward The Increasement Revenue of Micro Business (Street Vendors on Alun-Alun Taman Merdeka in Pangkalpinang). The research was using Multiple Linear Regression analysis also conducted the hypothesis test which is will be proven by using t-statistic and F-statistic with 5% significance level. The research also using Coefficient of Determination (R²) and Multicollinearity.

       The results of Regression Equation is as follows, The Increasement Revenue of Micro Business = 3,794  +  0,086 Work Experience + 0,495 Work Hours + 0,075 Gender. Based on the above analysis, the result of hypothesis test (F-test) showed that Work Experience, Work Hours and Gender simulately effect toward The Increasement Revenue of Micro Business (Street Vendors) with 0,004 significance level. The results of partical hypothesis test (t-test) showed that Work Experience and Gender not positively effect toward The Increasement Revenue of Micro Business (Street Vendors) partially, Work Hours positively effect toward The Increasement Revenue of Micro Business (Street Vendors) partially. The Coefficient of Determination value (R²) in regression models obtained 0.325. This can be defined by 32,5% The Increasement Revenue of Micro Business can be explained by the variables of Work Experience, Work Hours and Gender. The remaining value which is 67,5% was explained by other factors that are not included in this research model. The result of multicollinearity is between the independent variables there is no multicollinearity.