ANALISA DAYA SAING (COMPETITIVE ADVANTAGE) INDUSTRI PERHOTELAN BINTANG 3 DI BANGKA BELITUNG, DITINJAU DARI TAMPILAN BERBASIS SUMBER DAYA INTERNAL (INTERNAL RESOURCE BASED VIEW), STUDI KASUS GRAND VELLA HOTEL

Abstract

       Hotel is one of the companies engaged in the services, which focus on customer service. But in a very tight competition, many competitors are in the same field and compete with each other for the market, so that is not only needed excellent services, but a lot of factors to keep customers survive and attract new customers to come, therefore, every business player in the hotel industry is required to have a good strategy in order to continue to compete. One such strategy is to conduct an internal resource-based view.

       Grand Vella Hotel is one of the business players in the hotel industry, especially three starred-hotels, in the Bangka Belitung Island region, especially in the Pangkalpinang area. To improve competitiveness, Grand Vella Hotel implements an internal resource-based view strategy. The analysis consists of three important elements, namely: financial resource analysis, human resource analysis, and organizational assets and core competency analysis.