ANALISIS PENGARUH KANAL PROMOSI MEDIA SOSIAL INSTAGRAM TERHADAP OMZET KEDAI CANDU COFFEE PANGKALPINANG

Authors

  • Kevin Chandra STIE IBEK PANGKALPINANG
  • Rizal Ruben Manullang Dosen Prodi Manajemen STIE IBEK PANGKALPINANG
  • Zamhari Dosen Prodi Manajemen STIE IBEK PANGKALPINANG

Keywords:

Social Media, Promotional Channels, Coffee Shop Sales Turnover

Abstract

This research was entitled: “Analisis Pengaruh Kanal Promosi Media Sosial Instagram Terhadap Omzet Kedai Coffee “Candu Coffee” Pangkalpinang”. The research method to be used is descriptive quantitative by distributing questionnaires to 100 respondents using the Simple Linear Regression technique. The results showed that the Instagram Social Media Promotion Channel has the ability to significantly influence coffee shop Sales Turnover with a P-value <0.001 and a Simple Linear Regression equation Y = 4.185 + 0.407 * X1.

Author Biographies

Rizal Ruben Manullang, Dosen Prodi Manajemen STIE IBEK PANGKALPINANG

Dosen Pembimbing I

Zamhari, Dosen Prodi Manajemen STIE IBEK PANGKALPINANG

Dosen Pembimbing II

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Published

2023-11-03

How to Cite

Chandra, K., Manullang, R. R., & Zamhari. (2023). ANALISIS PENGARUH KANAL PROMOSI MEDIA SOSIAL INSTAGRAM TERHADAP OMZET KEDAI CANDU COFFEE PANGKALPINANG. Journal of Progressive Management Business, 10(2), 152–158. Retrieved from https://e-jurnal.stie-ibek.ac.id/index.php/JIPMB/article/view/289

Issue

Vol. 10 No. 2 (2023): JURNAL PROGRESIF MANAJEMEN BISNIS

Section

Articles

License

Copyright (c) 2023 Kevin Chandra, Rizal Ruben Manullang, Zamhari

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This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

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