PENGARUH PENGETAHUAN PRODUK, REPUTASI BANK, DAN PERSEPSI NASABAH TERHADAP KEPUTUSAN MENABUNG NASABAH (STUDI KASUS DI PT BPR ANUGRAH SWAKERTA PANGKLAPINANG)
Keywords:
Product Knowledge, Bank Reputation, Customer Perception, Savings DecisioAbstract
The importance of funds from third parties through interbank savings product. This study aims to analyze The Effect of Product Knowledge, Bank Reputation, and Customer Perception on Customer Savings Decisions at PT BPR Anugrah Swakerta Pangkalpinang. This research is a comparative causal study, using a quantitave approach. The population in this study are customers at PT BPR Anugrah Swakerta Pangkalpinang. The number of samples in this study were 50 respondent. Data collection techniques using a questionnaire. The result of this study conducted in the T test there are 2 variabels that have no effect, namely Product Knowledge and Bank Reputation and 1 variabel influential which has a positive effect, namely Customer Perception. While the result obtained by the F tes on Product Knowledge, Bank Reputation, Customer Perception simultaneously have a positive effect on the Customer Savings Decision which has obtained a value of 7,586 fcount > of ftabel of 2,80.
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