PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PADA TOKO BANGUNAN FAIZAL 22
Keywords:
Price, Quality Product, Purchasing DecisionsAbstract
This thesis was written and prepared by Nadia Maswita with Student Identification Number 230200032, majoring in Bachelor of Management, entitled in Indonesian "Analysis of the Influence of Price and Product Quality on Purchasing Decisions at the Faizal 22 Building Store". This research was conducted from January to June 2024 in the city of Pangkalpinang. This research aims to analyze the influence of price and product quality on purchasing decisions. The analytical method used in this research uses a quantitative descriptive method, data collection in this research uses a purposive sampling method with a sample size of 78 respondents. Data analysis was carried out using the SPSS data processing program. The research results show that product quality does not significantly influence purchasing decisions at the Faizal 22 Building Store. Price appears as a determining factor. The analysis shows that price significantly influences purchasing decisions at the Faizal 22 Building Store. The research results show that "Product Price and Quality have a significant effect on Purchasing Decisions at the Faizal 22 Building Store.
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